WTFFF!? Sexual Harassment: A Youth-Led Initiative to End Online Abuse

WTFFF!? (Fonds Slachtofferhulp)

Every year, around 100,000 young people face online sexual abuse like sextortion, grooming, and unwanted sexting. The rise in these incidents is alarming. Stigma, guilt, and fear often keep them from seeking help.

We focus on ethics and co-creation. We talk directly with young people to find the best ways to address these sensitive topics. Our approach is all about open dialogue and co-creation, ensuring our projects resonate with the youth.

The art direction for this project was done by 14-year-old boys. At the skatepark in front of our office and other spots, we conducted user tests to check if we were on the right track.

The result? A success! With an average engagement of over 10 minutes on our platform and more than a million young people reached, WTFFF!? proves the power of youth-led innovation and the impact of listening to and empowering the younger generation.